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Our challange

An established brand needed bringing up to date and a complicated product offering need to be made simple.

Our solution

We thought a clean and simple typeface was needed to give fresh look, giving the blue a sharper tone and adding in a secondary helping to create a contemporary feel. With 1000’s of items in the range with many colour options available too, 3d illustration was the perfect solution as the elements could be easily adapted to show the minor differences which would have been difficult to see from photos and far more cost effective for the client when producing a 100+ page catalogue and website.

Skills used: #Branding#Illustration#Print Design#Website Design

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