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To raise funds for Birmingham Dogs Home and increase brand awareness for Ancol via a community event.
We created the concept ‘Walk in the Park’ which to date has attracted over 2000 visitors. After creating a brand identity and finding a suitable venue, we then sourced sponsors and provided support by means of press releases, publicity photos, leaflets, flags and balloons, and on the day, ‘pawtraits’, for which we gave our time voluntarily.
Over the four events so far, owners have brought their dogs to the dedicated locations, and collectively we have raised more than £12,000.