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To refresh the company’s brand, then design four independent brochures, highlighting the key features of each range, along with accompanying POS.
After a re-design of the company logo, we undertook the art direction and photography of all new imagery to ensure each worktop USP could be clearly illustrated within each piece of literature. Fold outs and pockets were including in the brochure to increase interaction.
In conjunction with the new literature, large, image led showroom POS graphics and a sample swatch book for each range were launched. These demonstrate the flexibility of the products and were carefully colour matched to ensure almost identical product print representation. Having been very well received by the industry, competitors have since decided to replicate it for themselves!
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