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To support the launch of this historic finding, via branding, print, website and ultimately the museum exhibition.
BluFlame were chosen over 15 agencies to support the Staffordshire Hoard exhibition, working in conjunction with Tamworth Castle and the Birmingham and Potteries Museums.
After extensive research, we settled upon a letter style, inspired from the St Chads Gospels and created a unique typeface, specifically for this project. The brand and subsequent typeface was carried throughout all advertising, visitor guidebooks, the dedicated website and the exhibition itself, and was supplied to all parties who would be using this font, along with comprehensive brand guidelines.